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1) Buzz Aldrin
Description
Host Neil deGrasse Tyson features his interview with legendary Apollo 11 astronaut and first man to walk on the moon, Buzz Aldrin. Comedian co-host Iliza Shlesinger and guest Mike Massimino join Tyson in the Hall of the Universe to discuss the legacy of the Apollo program, the first mission to land on the moon, and Buzz's plan to send humans to Mars.
3) Buzz Aldrin
Description
Everyone knows the name Buzz Aldrin from the historic Apollo 11 landing. But before NASA, this famed astronaut was a Sabre pilot in Korea, and shot down three MIG-15s. After the war, he proved his mental prowess by knocking them dead at MIT, and - Buzz on the moon -jumping headfirst into the space program. Even today Aldrin just won't quit, working tirelessly to make space travel available to everyone, not just legends.
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Insects comprise roughly half of the animal kingdom, and they live everywhere. Most of us think life would be better without bugs. In fact, life would be impossible without them. Without the pinhead-sized chocolate midge, cocoa flowers would not pollinate. The fruit fly is essential to medical and biological research experiments. Insects turn dead plants and animals into soil. They control organisms that are harmful to humans. Sverdrup-Thygeson shows...
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Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from marketing guru Seth Godin, author of Small Is the New...
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"A riveting history that tells the story of sex toys from ancient phalluses to 21st century vibrating rabbits. [Lieberman] focuses on the period from the 1950s through the present, when sex toys evolved from symbols of female emancipation to tools in the fight against HIV/AIDS to consumerist marital aids and finally to mainstays of today's pop culture. Lieberman's history is populated by vivid and fascinating characters, including Ted Marche, an entrepreneurial...
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Now, in Buzz, Stephen Braun removes the cloak surrounding alcohol and caffeine. In an entertaining blend of modern science and ancient lore, Braun takes readers on a remarkable tour of two substances as familiar as a cup of coffee or a can of beer and yet as mysterious and unpredictable as the spirits these beverages were once thought to contain. Much of what Buzz reveals contradicts conventional wisdom. Braun shows, for instance, that alcohol is...
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"Bees are essential for human survival--one-third of all food on American dining tables depends on the labor of bees. Beyond pollination, the very idea of the bee is ubiquitous in our culture: we can feel buzzed; we can create buzz; we have worker bees, drones, and Queen bees; we establish collectives and even have communities that share a hive-mind. In Buzz, authors Lisa Jean Moore and Mary Kosut convincingly argue that the power of bees goes beyond...
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A retelling of a traditional West African tale that reveals how the mosquito developed its annoying habit. A mosquito annoyed the iguana, who frightened the python, who scared the rabbit ... and now the whole jungle is in an uproar because the sun won't rise. The animals discuss the situation and decide to punish the mosquito. Even today, whenever we hear a mosquito buzz, we smack it hard!
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"Fly is fed up with everyone studying butterflies. After all, flies go through metamorphosis too--and they are so much cooler! They flap their wings 200 times a second, compared to a butterfly's measly five to twelve times. Their babies--maggots--are much cuter than caterpillars (obviously). And when they eat solid food, they even throw up on it to turn it into a liquid. Who wouldn't want to study an insect like that?"--
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"Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas,...
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From the Publisher: Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the "big box" and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value...
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"In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana"--Page 4 of cover.
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"A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.
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